广告类英文文献(PPT 136页)

主要内容
The Age of Advertising
Background Information
Introduction
Language Points
1. feature:
Clifton Webb  
"The man in the Hathaway shirt"
Outrage    复合词  out＋rage
2. There is no accident about this.
Symbolist poetry and painting
Symbolist painting
Symbolist poetry and Omar Khayyám
3. …the sorry scheme of things as they are is forever being remolded nearer to the heart's desire.
4. get into the habit of:
psychiatric
LUCKYSTRIKE
绿色清凉版本的LuckyStrike1917年的好彩的女性吸烟运动广告
1940年版本的LuckyStrike
早年的一些宣传海报
5. have a way of:
6. hold together: vt./vi.可分开用
clan
mystic
communal
7. communal participation:
8. a sense of mystic communion:
verdict
9. associate in the minds with:
hygiene
grotesque
Thanks to
10. hook-up:
the Medici family：
11. art dealer:
Moulin Rouge
turnover
12. a case in point:
13. symptoms of virtue or beauty:
14. creep into:不知不觉到来，渐渐产生/出现
15. in effect:
16. turn our faces away from:
17. display advertising:
Hold back
stunt
hitch
contrive
18. a storm of orders:
extract
19.be likened to:
anthropology
20.social and psychological landscape:
merge
21. in stitches of laughter:
Go about
22.The reason this does not happen is not that…barrage of appeals that we go about our business, " as we say.
throb
Reel（roll的同源异体词）
stimulus
23. dispense with:
24. mingle with
24. mingle with 2001年1月第53题
25.bring sth into focus :
As a rule
snobbism
bureaucracy
Conform六级高频词
Conform2000年6月第63题
Conform2001年1月第54题
Conform 练习题
Key to Exercises
I. Comprehension of the Text  i.
I. Comprehension of the Text  ii.
III. Vocabulary
III. Cloze
IV. Translation

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