Bestbuy业务模式研究英文(pdf 53页)

电器连锁的全球标杆——Bestbuy
Bestbuy是消费电子的全球标杆。Bestbuy国际化
也刚刚开始。Bestbuy数字化转型快且比较成功。
本报告分五部分：
1. Bestbuy基本情况；
2. Bestbuy03、04财年发展轨迹；
3. Bestbuy四项战略特点解析；
4. Bestbuy品牌竞争力；
5. Bestbuy价值模式；
6. Bestbuy2004零售转型实施策略。

BESTBUY简介
Minneapolis-based Best Buy Co., Inc. is North America's
leading specialty retailer of consumer electronics, personal
computers, entertainment software and appliances.
The Company's subsidiaries operate retail stores and/or
web sites under the names: Best Buy (BestBuy.com),
Future Shop (FutureShop.ca), Geek Squad
(GeekSquad.com), and Magnolia Audio Video
(Magnoliaav.com).
The Company's subsidiaries reach consumers through
approximately 750 retail stores in the United States and
Canada.

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