中国零售业态发展调查英文(ppt 22页)

China Retail Market Development
Objectives
Retail Development
As of 2004 Retail Market Study (Census)
China Retail Market Dynamics
China Market - Summary
2004 ACNielsen Retail Market Study (Census)
2004 ACNielsen Retail Market Study
Key Findings
Modern Trade Continuously Recorded Strong Double-digit Growth In Store Count & Turnover  While Groc/Kiosk Started to Decline !
MT Accounted For Over 1/3 Of FMCG Turnover Nationally ; Groc/Kiosk Still Sizeable But Declining Trend Apparent  
In A cities, not surprising that MT became even more dominant
While in BCD Cities, G/K despite its dominance also losing ground to MT which accounts for ¼ of the market
In short, MT aggressiveness is continuous even in pioneer city like SH  MT would not be saturated (in store count) in near future
SH & GZ even outperformed other cities with positive growth in per store turnover
Modern Trade expanding across regions, what about the store type composition within this channel? 

Any insights?
Polarization In MT where H’mkt & CVS led the growth in value sales, in addition..
Frequency & Spend strengthen w/i H’mkt to the detriment of S’mkt, lifestyle trends appear to be impacting store choice
Spend & Visits grow significantly also impacting the Supermarket format, little change however for Personal Care format.
Growth in spend translates into increased shopping frequency at H’mkt & CVS.  S’mkt & more traditional channel visits experienced little or no gain
Hypermarkets Continue Playing Crucial Role
In MT ; Development Of CVS Adversely Impacted Not Only On Traditional G/K But Also Mini-markets 
Traditional Stores Became More “Specialized”… 
In Order To Survive Under Severe Pressure From MT 
Loyalty to specific brands remains low or in decline except cigarettes
Conclusion

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