市场营销原理试题(英文版)(doc 18页)

市场营销原理试题(英文版)内容提要：
MULTIPLE CHOICE.  Choose the one alternative that best completes the statement or answers the question. 
1)
The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. 
1)
_____ 
A)
black box  
B) 
social class  
C)

lifestyle  
D)
belief  
E)
culture  
2)
________ is the most basic cause of a person's wants and behavior. 
2)
______ 
A)
New product  
B)
Culture  
C)
Brand personality  
D)
Cognitive dissonance  
E)
Selective perception  
3)
Four important subcultures mentioned by the author include all EXCEPT ________. 
3)
_______ 
A)
Asian Americans  
B)
African Americans  
C)
Hispanics 
D)
opinions leaders  
E)
mature consumers  
4)
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. 
4)
_______ 
A)
Purchase decisions  
B)
Lifestyles  
C)
Perceptions  
D)
Attitudes  
E)
Social classes  
5)
________ are ones to which the individual wishes to belong, as when a teenage basketball player hopes to play someday for the Los Angeles Lakers. 
5)
_______ 
A)
Membership groups  
B)
Aspirational groups  
C)
Social class groups  
D)
Reference groups  
E)
Leisure groups 

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