广告英语术语汇总(doc 17页)

广告英语术语汇总内容提要：
广告讯息advertising message
艺术art
艺术方向art direction
艺术家artist
美术总监art director
大创意big idea
头脑风暴法brainstorming
传播媒介communications media
概念化conceptualization
文案人员copywriter
创意纲要creative brief
创意总监creative director
创意过程creative process
创意金字塔creative pyramid
创意creative
创造creativity
感性诉求emotional appeals
控险家explorer
事实型思维fact-based thinking
信息性informational
法官judge
指定mandatories
讯息战略message strategy
非文字nonverbal
产品概念product concept
理性诉求rational appeals
目标受众target audience
技巧technical
转换性transformational
价值型思维value-based thinking
文字的verbal
形象化visualization
战士warrior
样片animatic
动画技法animation techniques
声频audio
艾耶1号式Ayer No.1
利益式标题benefit headlines
正文body copy
粗体boldface
照相制版camera-ready art
表演纲要casting brief
结尾close
命令式标题command headlines
末稿comprehensive layout/comp

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