Customer Segmentation(英文版)(ppt 48页)

Customer Segmentation(英文版)目录：
一、The customer segmentation concept
二、Applications
三、Customer segmentation steps
1、segment customers
2、choose target segments
3、create value propositions for target segments
4、determine profit potential of serving target segments with value propositions
四、Examples
1、needs-based
2、behavioral
五、Key takeaways

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