某品牌市场营销培训教材(英文版)(ppt 31页)

某品牌市场营销培训教材(英文版)目录：
1、Kenichi Ohmae
2、Tonight’s Agenda:
3、Assignments:
4、Concepts We’ll Cover:
5、“M.O.S.T.”
6、The Strategic Triad:
7、Laddering:
8、The FCB Grid:
9、Exploding the Dot!
10、The Learn/Feel/Do Circle:
11、From 4A’s to 4R’s
12、The Matrix:
13、GE Focus System:
14、The Three Part Format:
15、Strategy Selection Grid:
16、Great American Popcorn
17、Combine Them
18、Tonight’s Project
19、After the Presentation
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