服务产品策略研究分析(ppt 25页)

服务产品策略研究分析内容提要：
Chapter Learning Objectives
To understand the nature and importance of services
To identify the characteristics of services that differentiate them from goods
To describe how the characteristics of services influence the development of marketing mixes for services
To understand the importance of service quality and explain how to deliver exceptional service quality
To explore the nature of nonprofit marketing
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