MARKETING MANAGEMENT(英文版)(ppt 16页)

MARKETING MANAGEMENT(英文版)目录：
1、What is marketing?
2、Efficiency and Effectiveness
3、The Marketing Concept
4、Production Orientation
5、Marketing Orientation
6、Evolution of the Marketing Concept
7、Market-driven Management
8、Creating Customer Value
9、Creating Customer Satisfaction
10、Brittany Ferries
11、An Effective Marketing Mix
12、Marketing Mix and Customer Needs
13、Ericsson
..............................