Marketing segmentation, targeting, and positioning for competitive advantage(英文版)(ppt 28页)

Marketing segmentation, targeting, and positioning for competitive advantage(英文版)目录：
At a glance
1、List and discuss the major levels of market segmentation and bases for segmenting consumer and business markets
2、Explain how companies identify attractive market segments and choose a market-coverage strategy
3、Discuss how companies can position their products for maximum competitive advantage in the marketplace
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Targeting
A set of buyers sharing common needs or characteristics that the company decides to serve.
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Positioning
The way the product is defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competing products.
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