Product Strategy(英文版)(ppt 24页)

Product Strategy(英文版)内容提要：
At a glance
1、Define product and major classifications of products and services
2、Understanding individual product decisions
3、Explain the decisions of developing product lines and mixes
4、Define the steps in the new-product development process
5、Describe the stages of the product life cycle
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Product
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
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Elements of a Product mix
1、A product item is a specific model;
2、A product line is a group of related product items.
3、A product mix is all a firm’s product lines.
Width
length
consistency
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