Market Segmentation, Targeting and Positioning (英文版)(ppt 18页)

Market Segmentation, Targeting and Positioning (英文版)目录：
1、The advantages of market segmentation
2、The process of market segmentation and target marketing
3、Segmenting consumer markets
4、Claritas
5、Segmenting organizational markets
6、Target marketing strategies
7、Example of Undifferentiated Strategy Example
8、Target marketing strategies
9、Example of Differentiated Strategy
10、Target marketing strategies
11、Example of Focused Strategy
12、Target marketing strategies
13、Example of Customized Strategy
14、Key tasks in positioning
15、Keys to successful positioning
16、Magnum
17、Repositioning strategies