Understanding marketing and the marketing process (英文版)(ppt 25页)

Understanding marketing and the marketing process (英文版)目录：
1、At a glance
2、The Company’s Micro-environment
3、The Microenvironment
4、Internal Environment
5、Customer Markets
6、Types of Publics
7、The Company’s Macro-environment
8、The Macro-environment
9、Demographic environment
10、Economic environment
11、Natural environment
12、Technological environment
13、Political environment
14、Cultural environment
15、Next week
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