Managing Advertising,Sales Promotion and Public Relations(英文版)(ppt 20页)

Managing Advertising,Sales Promotion and Public Relations(英文版)目录：
1、Major Decisions in Advertising
2、Advertising Objectives
3、The Five Ms of Advertising
4、Advertising Budget Factors
5、Profiles of Major Media Types
6、Simplified Rating Sheet for Ads
7、Advertising StrategyMessage Execution
8、Advertising Evaluation
9、Why the increase in Sales Promotion?
10、Long-Term Promotional Allocation
11、Channels of Sales Promotions
12、Consumer  Promotion
13、Business-to-Business Promotion
14、Major Public Relations Tools
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