Winning Markets: Market-Oriented Strategic Planning(英文版)(ppt 18页)

Winning Markets: Market-Oriented Strategic Planning(英文版)目录：
1、Market-Oriented Strategic Planning
2、Corporate Headquarters Planning
3、Good Mission Statements:
4、The Boston Consulting Group’s Growth-Share Matrix
5、The Strategic-Planning Gap
6、Opportunity Matrix
7、Threat Matrix
8、The McKinsey 7-S Framework
9、The Value-Delivery Process
10、The Marketing Plan
11、Review
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