Exploring Marketing Research(英文版)(ppt 28页)

Exploring Marketing Research(英文版)目录：
1、Secondary Data
2、Advantages of Secondary Data
3、Government data is often free
4、Disadvantages of Secondary Data
5、Secondary Data may be Dated
6、Objectives for Secondary Data Studies
7、Common Research Objectives for Secondary Data Studies
8、Fact Finding
9、Model Building
10、Data Based Marketing
11、Internal Data
12、Data Mining
13、External Data
14、Commercial Sources
15、Single Source Data
16、Global Secondary Data