台大消费者行为分析（英文）(ppt 24页)

台大消费者行为分析（英文）内容提要：
Extended Problem Solving (EPS):
Often occurs with expensive items or can be fueled by doubts and fears
Importance in making the “right decision”
All seven consumer decision making stages are often activated
Dissatisfaction is often vocal
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Types of Decision Processes: Initial Purchase
Limited Problem Solving (LPS):
Consumers don’t have motivation, time, or resources to engage in EPS
Little search and evaluation before purchase
More common among low involvement or lower price items
Often accompanied by a feeling of indifference toward choice
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How Companies Can Activate Need Recognition
Change consumers’ desired state with new products or innovations
Influence how consumers perceive their current state
Remind consumers of a need.

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