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Build Strong BrandsThrough Consumer Insight(ppt 43页)(英文版)

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Build Strong BrandsThrough Consumer Insight(ppt 43页)(英文版)内容简介

Build Strong BrandsThrough Consumer Insight内容提要:
Benefit of consumer insight
 Which brands have compelled you
as a consumer?  Brands you feel
connected to.  Brands you want to own. 
Brands you’re proud to have purchased
and to show your friends
……

It contains 5 categories of brand market fundamentals:
Consumer insight:
Understanding what customer needs and how they relate to our products / services.
2.Brand positioning
Understanding our customer allow us to  capture their hearts and minds by defining the brand, product benefits, personality and price value
……

Revitalize Ford’s image as a brand that providing a solution of enjoying fun and excitement of life
Rejuvenate Ford’s image by connecting younger generation Taiwanese
Reinforce Ford’s social involvement in Taiwan.


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