Liner Category Overview(英文版)(ppt 68页)

Liner Category Overview(英文版)内容提要：
Liner Segment Importance & Growth, National Ultra Thin/Breathable More Welcome With Importance IncreasingLiner Prod. Segment Importance, Nat.
Liner, National Top Brands Share Carefree Leading Share Maintain; Small Locals Gained Share Yearly
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Category Overview, Liner：
Total category size came to stable in the past one year (Threat)
Ultrathin Breathable product become more popular(Opportunity), size increased rapidly and gaining share continuously from others.(accounted 27%in volume and 30% in value)
Low and Medium(0.20rmb/pcs below ) segment dominated market(Threat); while premium (0.2~0.25rmb/pcs) importance increasing, which was driven by MNB premium lines
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Line, Slim vs UT Market Importance By City ‘Slim’ Market Size Small and Little Improvement Yearly
Packsize Importance Region In BCD In North, Small Pack Highest Importance vs Other RegionsNew Launch Sales/Share/Distribution Comparison, Nat-H/S Green Tea Launch With Single Pack; Consumer Off Take Is Not Bad