营销细分与营销竞争优势(英文版)(ppt 28页)

营销细分与营销竞争优势(英文版)内容提要：
At a glance
List and discuss the major levels of market segmentation and bases for segmenting consumer and business markets
Explain how companies identify attractive market segments and choose a market-coverage strategy
Discuss how companies can position their products for maximum competitive advantage in the marketplace
Segmentation
The process of identifying specific segments– whether they be country groups or individual groups—of potential customers with homogeneous attributes who are likely to exhibit similar buying behavior.

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