IMI消费行为与生活形态(ppt 31页)

IMI消费行为与生活形态内容提要：
我们能提供什么（Our product）
提供如下几个方面详细了解中国市场综合信息的工具
A yearbook that includes all the information needed to understand the Chinese market  in terms of
市场基本情况（人口统计，经济发展水平，居民生活条件等）
Market conditions in the cities (demographics, economic development and living conditions)
地区媒介接触习惯（超过1,000个媒体调查，涉及电视，广播，报纸，杂志和互联网络等）
Media habit (more than 1,000 media surveyed including TV, Radio, Print and Internet)
关于消费者对产品与服务方面的消费态度
Usages and Attitudes towards a full range of products and services
数据收集方式（Methodology）
IMI 与央视-索福瑞媒介研究机构（涉及国内外电视媒体用户的调查与研究）进行合作
IMI partner with CSM (CVSC Sofres Media) -The reference in China and aboard for its TV audience methodology
超过21,000个样本户的入户访问
 More than 21, 000 successful face to face interviews conducted in 2002
超过21,000个被访问者提交的文字调查问卷
And more than 21, 000 additional questionnaires completed by the interviewees

 

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