摩托罗拉手机广告传播策略(英文版)(pdf 32页)

摩托罗拉手机广告传播策略内容提要：
  Open on a phone on a table. A hand reaches in and grabs the phone. We hear a voice off screen: ‘my moto’.
  Cut to a young woman walking along a street with the phone hanging around her neck.
  Cut to a young man and woman with their arms wrapped around each other. They playfully take pictures of each other with their phones. He speaks to the camera: ‘mon moto’.
  Cut on a young woman dressed in combat trousers (with lots of zips). We hear an MP3 ring tone blasting from somewhere in her combats. She frantically searches through the pockets of her combats for the phone.
Cut to a young man dressed in a business suit outside a modern building. On the screen of his phone he shows us his work calendar. Young man: ‘mi moto.’
  Cut to a quiet young woman holding her phone out to camera. On the screen we see a video playback of her screaming ‘my moto’ at the top of her voice. The young woman gives us a little smirk.
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