某管理学院营销策略(英文版)(ppt 62页)

某管理学院营销策略目录：
一、What is Marketing Strategy?
二、Finding Profit Opportunities
三、Creating Competitive Advantage
四、Challenging Competitive Advantage
五、Creating Corporate Advantage

某管理学院营销策略内容提要：
If the value is vand competitors bid p1, p2, etc., the winning bidder will not make money.
If the bids are valued at p1 + e1, p2 + e2, etc. and the e’s are random variables, the winner may do quite well.

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