东风雪铁龙公关宣传计划提纲(ppt 61页)

东风雪铁龙公关宣传计划提纲目录：
产品投放 Product Launch:
富康新浪潮舒适版上市 Launch FK
爱丽舍VTS上市 Launch ELYSEE VTS
爱丽舍SX16V上市 Launch ELYSEE SX16V
赛纳XSARA上市 Launch XSARA
产品后续宣传 Post Launch Communication
各新上市车型的后期推广Maintain media exposure of new models after launch
事件公关  PR Events
富康夺取全国汽车锦标赛上海站冠军FK as a champion in Shanghai Motor Race
爱丽舍在亚运村市场销量夺冠ELYSEE has a good sales volume in Yayuncun market
其他 Others:
东风雪铁龙武汉商务大会召开Dongfeng.Citroen business convention was held in Wuhan
龙讯创刊Launch the dealers publication “Dragon Communication

东风雪铁龙公关宣传计划提纲内容提要：
赛纳XSARA的推出，使东风雪铁龙在16万元以上的中高档轿车市场竞争能力得以加强；
 Launch of XSARA has strengthened the competitiveness in the mid-tier sedan segment at the price of RMB160,000;
对外公关宣传网络初步建立，并具备进一步扩充的基础；
 Established the foundation of PR network, and prepared for future expansion
上半年侧重产品投放，以至整体品牌建立的比重较少。
Major focus on product launches leading to less emphasis on brand level communication

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