营销核心概念(英文版).ppt43
营销核心概念(英文版).ppt43内容简介
Core Concepts of Marketing
Needs, wants, and demands
Products (goods, services, and ideas)
Value, cost, and satisfaction
Exchange and transactions
Relationships and networks
Markets
Marketers and prospects
..............................
Needs, wants, and demands
Products (goods, services, and ideas)
Value, cost, and satisfaction
Exchange and transactions
Relationships and networks
Markets
Marketers and prospects
..............................
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