营销进阶--渠道管理(PPT 50页)

选择和管理营销渠道
营销渠道是什么(What is the nature of marketing Channels)？
公司在设计、管理、评价和修正其渠道时将面临什么决策(What decisions do companies face in designing, managing, evaluating, and modifying their channels)？
渠道的动态发展趋势是什么(What trends are taking place in channel dynamics)？
如何管理渠道的冲突(How can channel conflict be managed)？

 

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