BNZX市场营销经典资料二(PDF 47页)
BNZX市场营销经典资料二(PDF 47页)内容简介
Customer Segmentation
BOS
The customer segmentation concept
Applications
Customer segmentation steps
–segment customers
–choose target segments
– create value propositions for target segments
– determine profit potential of serving target
segments with value propositions
Examples
–needs-based
– behavioral
Key takeaways
..............................
BOS
The customer segmentation concept
Applications
Customer segmentation steps
–segment customers
–choose target segments
– create value propositions for target segments
– determine profit potential of serving target
segments with value propositions
Examples
–needs-based
– behavioral
Key takeaways
..............................
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