科特勒营销管理下载_Marketing_Management02(PPT 14页)
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- 营销知识
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- 134 KB
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- 相关资料:
- 营销管理
科特勒营销管理下载_Marketing_Management02(PPT 14页)内容简介
Objectives
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
..............................
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
..............................
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