战略计划与营销管理过程.ppt29

There are 5 types of companies:
those who make things happen;
those who think they make things happen;
those who watch things happen;
those who wonder what happened;
those who did not know that anything had happened.  
  市场导向的战略计划
是在组织目标、 能力、资源及其所处的各种不断变化的市场机会之间建立 和保持一种可行的适应性的过程。

 

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