世界行销讲座之新时代营销决策(PPT 21页)

Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Explain why organizations have adopted a New Era marketing focus on ethics and social responsibility
Describe the New Era emphasis on quality
Discuss some of the important aspects of an organization’s internal environment.
Explain why marketers scan an organization’s external business environment.

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