世界行销讲座之经营环境分析(PPT 18页)
世界行销讲座之经营环境分析(PPT 18页)内容简介
Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Describe the marketing research process.
Explain the differences between exploratory, problem-solving, and causal research, and describe some research techniques available to marketers.
Deal with the issues involved in making sense of research results.
Discuss how marketers implement research results
..............................
When you have completed your study of this chapter, you should be able to:
Describe the marketing research process.
Explain the differences between exploratory, problem-solving, and causal research, and describe some research techniques available to marketers.
Deal with the issues involved in making sense of research results.
Discuss how marketers implement research results
..............................
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