顾客服务及后勤学(PPT 13页)
顾客服务及后勤学(PPT 13页)内容简介
Logistics and Physical Distribution Customer Service
The transporting and storing of goods to match target customers' needs with the organisation’s marketing mix
Both within individual organisations and along a channel of distribution
Customers think of physical distribution in terms of the customer service level
how rapidly and dependably a company can deliver what the customer wants
There are trade-offs among physical distribution costs, customer service levels and sales
..............................
The transporting and storing of goods to match target customers' needs with the organisation’s marketing mix
Both within individual organisations and along a channel of distribution
Customers think of physical distribution in terms of the customer service level
how rapidly and dependably a company can deliver what the customer wants
There are trade-offs among physical distribution costs, customer service levels and sales
..............................
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