广告媒介_媒体基本实战技巧2（ppt 38）
广告媒介_媒体基本实战技巧2（ppt 38）内容简介
PURPOSE
To familiarize you with the basic concepts and terminology used in media
To demonstrate how terms can be applied to media planning
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To familiarize you with the basic concepts and terminology used in media
To demonstrate how terms can be applied to media planning
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