中国冰箱行业战略报告（ppt 33）

KEY MESSAGES
Refrigerator market is expected to grow at 4.6% annually from RMB 21 billion in 2000 to RMB 26 billion in 2005. Although growing at a rate as high as 31.1%, side-by-side refrigerator market is expected to remain very limited in the next 5 years

In general, industry profitability for refrigerator is moderate. However, side-by-side refrigerators enjoy double digit return on sales

Except side-by-side refrigerator, refrigerator market is led by local players. However, there are opportunities for MNCs to successfully build up their position by focusing on mid-to-high-end segments

The refrigerator industry is relatively “low-tech” and has low entry barriers.  Entry into WTO is not expected to have direct huge impact on the competitive environment

With market shares around 3 to 4%, aaaaaa is moderately positioned in refrigerator market.

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