可口可乐市场营销真实操作牌销量回顾与发展(ppt 18)

Content
2002 Market Review & Observation
2002 Market Overview
Economic Environment Review
Beverage Industrial Demand and Supply
Bottler Capacities
2002 Sales Review
       -Jan-Sep sales review
       -Sales review by brand
       -Sales review by package
       -Sales review by region
       -Sales review by channel
    -POM sales review
Key Program Review
Competition Review
Market Share and Distribution
TVC Media Spending
CCT
Pricing
Cold Drink Equipment
Hits for 2003

Content
2003 Business Plan
Vol Objectives & DME
SWOT
Strategy
Priorities
Sales Budget and DME Allocation
Main Channel Development
Marketing Calendar
Appendix

 

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