2002年市场计划（ppt 20）

1.2001 Review
        1.1.  Economic & Demographic Overview
        1.2  Market Share(TJ/SJZ)
        1.3  Flavor Share(TJ/SJZ)
        1.4  Package Share(TJ/SJZ)
        1.5  Value Chain Analysis
2.2002 BAP
        2.1  SWOT
        2.2  Marketing Strategies    
        2.3  2002 Objectives
        2.4  Brand Build & Consumer Promotion
        2.5  Media Strategy
        2.6  Special Projects CNY / MAY / October
        2.7  New Products
        2.8  Fight against PCI
        2.9  Summary of DME

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