市场营销知识培训讲座(英文版)(ppt 25页)

市场营销知识培训讲座内容摘要：
At a glance：
1、Describe the environmental forces that affect the economy’s ability to serve its customers
2、Explain how changes in the demographic and economic environments affect marketing decisions
3、Identify the major trends in the firm’s natural and technological environments
4、Explain the key changes in the political and cultural environments
5、Discuss how companies can react to the marketing environments
The Company’s Macro-environment
Indirect (Macro-)Environments:
1、Demographic environment
2、Economic environment
3、Natural environment
4、Technological environment
5、Political environment
6、Cultural environment
Demographic environment：
1、Changing age structure of the population
2、The changing family
3、Geographic shifts in population
4、better-educated and more white-collar population
5、Increasing ethic diversity

 

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