市场营销知识讲座(英文版)(ppt 273页)

市场营销知识讲座内容摘要：
Course/Text Organization：
1、Part I - Understanding Marketing Management
2、Part II - Analyzing Marketing Opportunities
3、Part III - Developing Marketing Strategies
4、Part IV - Shaping the Market Offering
5、Part V - Managing & Delivering Marketing Programs
Review：
1、Course Organization
2、Tasks of Marketing
3、Major Concepts & Tools of Marketing
4、Marketplace Orientations
5、Marketing’s Responses to New Challenges

 

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