如何赢得比稿-会议活动策划(PPT 36页)

主要内容
如何赢得比稿
开场
现代的 New Business Approach
建立 Awareness
Profile 客户侧写
Profile 客户的四种分类
How to profile(By Appearances)
How to profile (By Action)
How to profile(By Copy)
How To Profile(By Type of Agency)
Profile indicatorsprofile identification guidelines
How to use chemistry the first meeting
Why is chemistry so important?
How profiles choose an agency
什么类型的客户希望用什么类型的广告代理商
How different profiles fires an agency
Sixteen personality profile subquadrants

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