Balanced Scorecard:Basic Concepts(英文版)(ppt 30页)

Balanced Scorecard:Basic Concepts(英文版)内容提要：
Balanced Scorecard:
Management process to implement a business strategy.
Translates a company’s strategy into a coherent set of performance measures.
Establishes cause and effect relationships between Key Performance Indicators.
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BSC Key points:
Simplicity
Manage for the future not the past
Focus on Cause and Effect relationships
System linked to the strategy
Action Oriented
Flexibility
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Companies are using the scorecard to :
clarify and update strategy,
communicate strategy throughout the company,
align unit and individual goals with the strategy,
link strategic  objectives to long-term targets and annual budgets,
identify and align strategic initiatives, and
conduct periodic performance reviews to learn about and improve strategy.