演讲是一个双向沟通过程（中英文版）(ppt 34页)

演讲是一个双向沟通过程目录：
1、To demonstrate: a service, product, system.
2、To create: an image, strategy.
3、To entertain: colleagues, outside people.
4、To sell: a concept, product, idea.
5、To represent: a group, company, department.
6、To promote: an attitude, a way of working.
7、To suggest: a solution, a new concept.

演讲是一个双向沟通过程内容提要：
一、信息，信息可以由演讲者与听众共同分享。演讲中的信息，主要是言语信息。
二、演讲者，演讲者是信息的发源地。演讲者主要以言语传递信息，还用动作、手势、姿态、表情等传递非言语符号的辅助信息。
   在演讲的整个准备过程中，演讲者思想上要一直想着听众；，演讲者要列出其对听众了解的清单演讲者可以假设，演讲者要抓住并使听众保持对演讲的兴趣和想象力，演讲者要对听众注意力进行再刺激，听众容易记住结构形式清楚并得到重复强调的内容，演讲者通过听众的耳闻目睹进入听众的记忆。
   Objectives: recheck that you have defined your objective correctly.Structure: does your presentation have a clearly identifiable structure?Content: is all said that needs saying? Sequence: is it logical? Are all links and summaries appropriate? Time: is sufficient time available for all you want to say?
Balance: is each section weighted correctly? Check the priorities of your arguments and facts. Conclusion: does it make people sit up and agree with you? Is it punchy?Objectives: do all the above work towards achieving your bjectives?
     Prepare a short presentation to last five minutes. Your audience are your classmates, and the subject matter is about something that you have a deep interest in or about which you hold a strong conviction. 

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