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西门子供应链培训材料3(英文PPT 31页)

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西门子供应链培训材料3(英文PPT 31页)内容简介

Customer Relationship Management -- A Winning Customer Strategy
Agenda
What is CRM in your mind?
CRM is a customer- and value-based management approach to increase the company value
Customer Relationship Management differs from classical marketing in many ways

CRM creates lasting strategic competitive advantages
Marketing-Mix are core elements of customer relationship strategy
The three main application areas of CRM
There are quite a few obstacles to effectively apply CRM


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