竞争性对抗与竞争动态概论(PPT 49页)

战略管理过程
破坏性创新：战胜竞争对手的法宝
IMPORTANT DEFINITIONS
竞争者
重要定义
IMPORTANT DEFINITIONS
COMPETITOR ANALYSIS
Competitor Analysis
Examples from text (p. 123)
MARKET COMMONALITY
结论
战略聚焦：
COMPETITIVE DYNAMICS
Competitive Dynamics: 3 Market Cycles
 Gradual Erosion of a Sustained Competitive Advantage
Competitive Dynamics: 3 Market Cycles (Cont’d)
COMPETITIVE DYNAMICS VERSUS RIVALRY
竞争性对抗与竞争动态
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