品牌架构决策树(PDF 43页)

我们会长期投资这个业务吗？
Are we committed to investing in the business?
只有我们打算长期投资的品牌才应该放到主要品牌架构里。
Only brands that we intend to support with investment
over time should be part of the main portfolio.
-如果是，继续第3步
-If yes, continue to Step 3
-如果不，品牌独立
-If no, brand as standalone
例子Example:
奶茶产品是我们不打算优先和长期投资的
Milk tea products are a brand we don’t
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