BMW销售流程讲义(PPT 28页)

BMW销售流程
BMW Heritage.
BMW品牌行为诉求源自核心品牌定位
The BMW Group Competency ProfileBMW Model of Sales Excellence
寻找潜在客户。Prospecting.
如何寻找潜在客户 （分析）How can you find prospects? (Analyzing) 举例 Examples:
Overview of the Sales Process.Moments of Truth.与客户接触的重要时刻
建立联系的流程
The presentation of the exterior.
销售产品卖点的重点Core Elements of Selling Point Technique.
Test drive Training.试乘试驾培训.
经销商认证项目。电话了解客户满意度指南。
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