品牌转换模型教材(PPT 22页)

ProductQuest®
Product Life Cycle
Feasibility Stage
Product Feasibility
Output - Product Profile
Output - Perceptual map
Evaluation Stage
Product Evaluation
Output - Penalty Analysis
Output - Potential Modeling
Output - Attributable Effects 
Tracking Stage
Product Tracking
Output - Control Chart
Output - Perceptual Map
Maturity Stage
Product Maturity
Output Options
THANK YOU

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