360度品牌管理教材(PPT 255页)
360度品牌管理教材(PPT 255页)内容简介
DoYouFeelThatYouAre…….你是否觉得你是…...
IndividualPre-sessionExercise:FramingtheAgenda个人练习:
Agenda议程
WorldwideTaskForceReport:TwoYearsAgo
Needs需求
WhatSortofCompanyDoWeWanttoBe我们希望成为一个怎样的公司?
Unlimited
SinceThatInitialTaskForce:Worldwide
TheBrandTeam品牌团队
TheBrandP&L品牌损益
AgreedStructurefora360DegreeAgency(360度代理商结构)
WhatistheTerritoryofaBrand?一个品牌的版图是什么?
In360Degree在360度过程中
ScrapsandStrawsThatAdduptotheMostValuableAssetaCompanyHas
360DegreeBrandStewardship360度品牌管家
Our360DegreeBrandThinking360度品牌思考
..............................
IndividualPre-sessionExercise:FramingtheAgenda个人练习:
Agenda议程
WorldwideTaskForceReport:TwoYearsAgo
Needs需求
WhatSortofCompanyDoWeWanttoBe我们希望成为一个怎样的公司?
Unlimited
SinceThatInitialTaskForce:Worldwide
TheBrandTeam品牌团队
TheBrandP&L品牌损益
AgreedStructurefora360DegreeAgency(360度代理商结构)
WhatistheTerritoryofaBrand?一个品牌的版图是什么?
In360Degree在360度过程中
ScrapsandStrawsThatAdduptotheMostValuableAssetaCompanyHas
360DegreeBrandStewardship360度品牌管家
Our360DegreeBrandThinking360度品牌思考
..............................
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