NIKE品牌理念课件(PPT 66页)

RETAIL THEATRE:
NIKE:
WHO ARE WE?:
Started in 1962 with $500
Based on a handshake between two men
Aim to make running shoes suitable for
Now has revenues of $11billion
Operates in 160 countries with 24,300 employees
Brands including Nike, Converse and Cole Hann
”If You Have a Body You Are An Athlete”
NIKETOWN LONDON:
Opened 1999 by Michael Jordan
Approx 3million visitors per year
68,000sqft over four floors
Our mission statement:
Deliver premium consumer experiences at every touch point
WHY DO WE CREATE THEATRE?:
HOW DO WE DO IT?:
BRINGING THE BRAND TO LIFE:
WHAT WOULD WE DO?
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