市场竞争和对策培训讲义(PPT 57页)

Competitive dynamics市场竞争和对策
Shrimp game 捕虾游戏
Strategic Situations 需要策略性思考的情景
John Nash美丽心灵
Nash Equilibrium纳什均衡
How to avoid competition?如何降低竞争程度？
Current Gain v. Future Loss眼前利益对长远利益
New World Challenges Old新世界生产商挑战旧世界生产商
Introduction  简介
Different practices—Production 生产
Different practices—Marketing 营销
Different practices—Distribution 配送
Pricing for Profit如何定价才能获利
Crisis in the UK Credit Card Industry英国信用卡行业的危机
Causes of the Changes情况变化的原因
Boeing波音公司
Airbus空中客车
Demand forecast for very large aircraft巨型飞机的市场需求
2001: Airbus launched A380空中客车推出A380
A380
British Satellite Broadcasting versus Sky Television英国广播卫视对天空卫视
British Television Industry 1985英国电视业
British Satellite Television英国广播卫视
Sky Television’s Entry天空卫视“意外”地进入英国卫视行业
BSB’s response英国广播卫视的对策
Sky Television’s Launch天空卫视准时推出服务
BSB’s Launch英国广播卫视延迟七个月才推出服务
我自巍然不动Here I Stand
Monsanto Versus HSC
NutraSweet
Monsanto 生产基地
Which Final Products Need Nutrasweet?  哪些产品需要糖精？
Demand by Geographic Distribution需求地区分布
Dogfight over Europe欧洲上空的混战
Ryanair 赖氏航空
Proponents of the launch strategy赖氏航空的优势
Critics of the launch strategy赖氏航空的劣势
Eight Ways Of Establishing Creditable Commitments
Reputation 声誉
What reputation 声誉
Contracts合同
Cutting off communication 隔断交流
Burning Bridges Behind You破釜沉舟
Leaving the Outcome beyond Your Control    听天由命
Teamwork团队精神
Mandated Negotiating Agents委托谈判代理人
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