中国冰箱行业战略报告(PPT 33页)

KEY MESSAGES
MARKET ASSESSMENT
MARKET DEFINITION
PRODUCT SCOPE – WHITE GOODS
THE MARKET IS VERY SATIATED
MID-TO-LARGE CAPACITY REFRIGERATORS HAVE BEEN CONSUMER's FAVORITE CHOICE
SIDE-BY-SIDE REFRIGERATOR MARKET WILL BE OF VERY LIMITED SIZE, DESPITE ITS HIGH GROWTH RATE
DIRECT COOLING IS STILL THE PREFERRED CHOICE ACROSS THE MARKET
CHANNEL STRUCTURE FOR REFRIGERATORS IS FLAT, ESPECIALLY FOR LOCAL PLAYERS
DISTRIBUTION STRUCTURE FOR SIDE-BY-SIDE REFRIGERATORS DIFFER BY TIER CITIES
KELON's CHANNEL STRUCTURE FOR REFRIGERATORS 
GE IS THE LEADING PLAYER IN SIDE-BY-SIDE REFRIGERATOR MARKET 
KEY MNC PLAYERS ENJOY PRICE PREMIUMS IN SIDE-BY-SIDE REFRIGERATORS
MARKET ASSESSMENT --- NON-SIDE-BY-SIDE REFERIGERATOR
MARKET ASSESSMENT --- SIDE-BY-SIDE REFERIGERATOR
DEFINITION OF GEOGRAPHIES
DEFINITION OF TIER CITIES

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